In negotiations and in life, the truth has value. With some people, it has more value than others. So, when you’re engaged in your life’s activities, understand the intrinsic value that truth has as it relates to those you interact with. You’ll get more value from being truthful in certain situations, which will be the opposite case in others. Thus, it behooves you to know, to what degree telling the truth is beneficial and when such might be harmful.