When Negotiating Hide Your Fear / Difficult Negotiations & Conflict Resolution, Emotional Intelligence, Negotiation Infographic Tip, Negotiation Psychology, Negotiation Tips, Social Media and Negoiating, Strategies for Successful Negotiations / By Greg Williams Being fearful in a negotiation is not a sin, but displaying fear during a negotiation can open the door to you being taken advantage of. Thus, it behooves you to appear fearless in order to win more negotiations. .