Value is perceptional, and in a negotiation, the perception of value is a negotiator’s reality. Thus, you must always strive to present the perspective of value in the light that will shine the best, based on the way the other negotiator will perceive it. In so doing, you’ll have more of your offers accepting and you’ll win more negotiations.
Consider the following negotiation infographic for insights on one way to present your offers and counteroffers.
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Remember, you’re always negotiating.
