“Powerful Persuasion How To Negotiate Better Using Mind Control” – Negotiation Tip of the Week

“Persuasion is the mind’s controller that leads to greater mind control.”  -Greg Williams, The Master Negotiator & Body Language Expert (Click to Tweet)

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“Powerful Persuasion – How To

Negotiate Better Using Mind Control”

People don’t realize they’re always negotiating.

When you negotiate, what thoughts do you have about mind control? To negotiate better, you must exercise persuasion over your negotiation counterpart. And, if you do not control the opposition’s mind, they will control yours.

The following are a few powerful persuasion techniques you can use to control your mind and that of the other negotiator. Being aware of them, and preparing to exercise control beforehand, allows you to negotiate better, achieving better negotiation outcomes.   

Questions That Lead To Greater Persuasion

There are questions to ask yourself before attempting to persuade the opposing negotiator. And the following questions will allow you greater clarity about the purpose of the talks and means of persuasion.

1. What is the real purpose of the negotiation – have I considered everything?

2. Why does the other negotiator want what I have – and who else might benefit from his efforts?

3. What might I do during the negotiation to increase the state of euphoria, and what will I attempt to achieve during those moments?

4. What might the opposition seek to achieve when they sense I am in a state of euphoria?

5. How might I restrict my display of happiness with offers made when such suits me?

6. What signs might I observe, be they fleeting, to indicate the opponent’s heightened state of elation?

7. How might I tamp down the opposition’s ecstasy when it serves my purpose – thus, allowing a broader range of excitement to thrive later in the negotiation?

If you use those questions, along with others you think of, you can position yourself to become more persuasive during your talks. And that will allow you to negotiate better.

Power of Persuasion

Every day we persuade others to address our wants and needs. Some of our efforts are successful, and some are not. So, you might ask yourself what the difference is between when you are successful and not. What factors go into the outcome, and what are the covenants of persuasion?


When attempting to persuade someone, you should always consider the timing of your request. Never discount the value of timing your offers for maximum impact when you seek to influence others. When negotiating, it may be better to dangle a less or better offer first, depending on your strategy, to gauge the likelihood of the other negotiator taking the offer you wish him to accept.


For a moment, focus on the sounds around you. What do you hear? Did you catch sounds that before this you had not heard? That is the importance of being a good listener when you seek to persuade someone. To be successful at it, listen for the words someone uses to represent their thoughts. Observe their gestures as they speak.

Noting someone’s verbiage and gestures will allow you to mimic their actions and gain more significant influence. That insight will also enable you to project a better persona.  


I would never do that! I remember that fondly, too. The prior two sentences are examples of statements one might use during negotiations. The first is deflecting, and the second is reflecting. Know when to become deflective or reflective to gain more influence and persuasion.  

Mind Control Tips

When attempting to control someone’s thoughts, understand how they think and what drew them to their current thought process. Assess the same about your thought process. How you think will significantly impact how you attempt to alter someone’s thinking.

Synchronizing Thought Processes

Have you ever negotiated with someone with the complete opposite perspective of yours? More than likely, you found the negotiation frustrating and challenging. On the other hand, I am sure you had some delightful negotiations that you thought were pleasant.

Question: What major factor do you think accounted for the difference in those exchanges? Answer: It was the synchronization of thinking with your negotiation partner in one environment and not the other.

When considering how you will control someone’s mind, their thinking, consider thinking like them. That may prove to be difficult initially. But before you can influence someone’s thoughts, you must know why they have the beliefs they maintain.  

Turn Ons/Turn Offs

When you negotiate, what excites you, and how do you display your excitement? If you exercise control over what you disclose, you will base your reveal on the degree of control you wish to exhibit.

The point is, when turned on, you experience a dopamine rush. That leads to a state of euphoria. The same is true with your negotiation counterpart when she experiences supreme joy. Thus, turn-ons and turn-offs are akin to switches that you can use to control someone’s mind.

To heighten this point, think of a time when you experienced a supreme level of happiness – really work yourself to remember that occurrence. If you have done so effectively, you feel a heightened sense of euphoria – one more significant than before going through this exercise.

You can use turn-offs to bring someone off their emotional high or prevent them from achieving it. When it suits the negotiation, remember to use turn-ons and turn-offs to accomplish the mind control you seek.   


There are ways to exercise mind control of those with whom you negotiate. And part of controlling someone’s mind is knowing the techniques of persuasion. Thus, enhancing your skill of persuasion will allow you to negotiate better and have more significant negotiation outcomes. And everything will be right with the world.  

Remember, you’re always negotiating! 

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