“That Which Gets Rewarded Gets Repeated” – Sunday Negotiation Insight

“Watch what you reward to ensure the value contained is worthy of being rewarded.” -Greg Williams, The Master Negotiator & Body Language Expert




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“That Which Gets Rewarded Gets Repeated”


Are you mindful of what you reward? What’s rewarded gets repeated. That means, you set a precedent when you reward an action. That action then becomes a guideline to which you compare future actions. Those future actions may serve you to a point and then lead you astray. Thus, you must always be attentive to the actions you reward.


Action Drivers:

Do you note what drives you to action, when it occurs, and the spark that ignites it? When actions lead to positive outcomes, you should note what gave them life. Those are actions that warrant rewarding; they’re serving to advance your goals. Never ignore something that adds value to your life. To ensure that you don’t, note when such value exists.


Routines and Processes:

Do you observe the routines you engage in that lead to greater satisfaction? At the end of the day, take a moment to reflect on the activities you engaged in during the day and assess your degree of satisfaction. By measuring your satisfaction, you’ll note the routines that allowed you to experience it. If you’re truly satisfied, incorporate the routines that serve you best into a process you engage in whenever you wish to experience those sensations again.


Message and Image:

If a message is too harsh, at some point, the recipient may turn a deaf ear to it. One must always be open to matching the delivery of a message to the way the listener wishes to receive it. The better that match is, the better the probability that the message will be received.

Watch the message delivery you reward. If you reward the wrong delivery, the further you’ll be from success.



Heart aches, stomach aches, headaches, are all signs that something’s out of kilter. Always be alert and apprise when life tosses you warnings. The thought or action that promoted it should be a sign to not reward that action in the future. You don’t want to be in that place again.


The more aware you are of what you reward, the more aware you’ll be of how to progress your life. If you note when you receive the greatest return for the efforts you exert, that’ll lend insight into what you should reward … and everything will be right with the world.


What does this have to do with negotiations?


Negotiations are intensely entangled by rewards and penalties. If you observe what fears motivate the other negotiator, you can use negative stimuli to motivate him to action. Then, you can reward him for adopting your perspective by lessening those fears.

When engaged in any negotiation, consider the topics mentioned in the headings above. All of them impact the flow and outcome of a negotiation. Thus, the more aware you are of the stimulus that promotes them, the better you can utilize them to enhance your negotiation efforts. Therein will lie what you should reward during the negotiation.


Remember, you’re always negotiating!


After reading this article, what are you thinking? I’d really like to know. Reach me at Greg@TheMasterNegotiator.com


To receive Greg’s free “Negotiation Tip of the Week” and the “Sunday Negotiation Insight” click here https://themastern.wpengine.com/greg-williams/



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