“Too Good To Be True?” – Sunday Negotiation Insight

“Sunday Negotiation Insight”


“There’s nothing so good as that which appears to be too good to be true, and then it turns out to be so.” – Greg Williams, The Master Negotiator & Body Language Expert


Too Good To Be True


“Too Good To Be True?”


Have you ever encountered an offer that appeared to be too good to be true? We’ve all had such experiences. In the times you can recall, what were your thoughts when that happened to you? Did you test the premise, and if you did, to what degree did you test it? I offered those questions so you’d become reflective. You see, even though you may have had many situations occur that appeared to be too good to be true, to the degree you tested each premise, you impacted your perception of future occurrences. That means you may be passing up opportunities if you think they’re too good to be true simply because they weren’t in the past.

You may have thought after experiencing several such situations, this is similar to something I experienced in the past. That turned out not to be true, or worse, I was harmed as the result of believing what turned out to be a scam, a trick, a mirage. I’d better not do that again. True, you should be wary of things that harm you, but not to the degree that you refuse to attempt something simply because it looks like something that harmed you in the past. Those who cling to the cliché, “Fool me once, shame on you. Fool me twice, shame on me”, is only setting themselves up to be the fool of missed opportunity.

Here’s the point, you should always attempt to maintain a balance between being overly adventurous and overly cautious. I can’t tell you what that balance is for you because it differs from one individual to the next. Once you find it, create a model that will help you identify the equilibrium between the two. Doing so will allow you to engage the gage that allows you to gauge the potential of future opportunities better. From there, you will have broken the mental harness that’s reminiscent of what may appear too good to be true … and everything will be right with the world.


What does this have to do with negotiations?


You have to be cautious when negotiating, but not to the degree that you miss opportunities. There are many factors in a negotiation that might account for why the other negotiator makes an offer that appears too good to be true. You’d be right to question the offer, but also consider the circumstances under which the offer is made. Therein may lie the solace needed to sooth your doubtful mind.


What are your takeaways? I’d really like to know. Reach me at Greg@TheMasterNegotiator.com


Remember, you’re always negotiating!




3 thoughts on ““Too Good To Be True?” – Sunday Negotiation Insight”

  1. Too good to be true offers could be oppurtuntites that could be unknowingly favorable as it’s difficult to possibly know every known source. Circumstances could be conducive to experience such offers and if one is circumspect and ready to take an
    Insurable / calculated risk, it could be gainful.
    Most of the times, we are quite sceptical of such offers but the business is all about taking risks and it definitely deserves a second look. Decisions could be right or wrong as long as it’s a deliberated and conscious decision in the best interests of the stakeholders.

  2. Dilip,

    Thank you for your comments.

    What you state is true. The boundaries that one has to establish when in such a situation is the degree of time and evaluation that one invest in his assessment process. Too much time invested can become the quicksand that lures one into a deeper pit of nonrefundable value. The same can be the truth about over analyzing a situation. One must always strive to find the right balance, which is dependent on the individual, between applying just the right time to inspect a situation and not staying too long after that point. Opportunities avail themselves constantly. We can’t afford to miss the ‘right’ one, due to our overindulgence applied to one less fruitful.

    Thanks again …


  3. Dilip,

    I absolutely love the wordsmithing you used to convey your thoughts. Based on your sentiments, it sounds like you have a very good grasp when it comes to negotiations. Good for you 🙂 …


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